Retailer Profile: The Revolutionary Store
18.03.10
Store Stats Number of Stores: 5
Location: Portland, Ore.
Year Established: 1975
Average Store Size: 14,500 square feet (Three stores are
14,500 square feet; one store is 12,500 square feet; and one store
is approx. 9,000 square feet)
Number of Employees: 50 year-round, plus seasonal help
Owners: John Whisler and Lynn Becraft
Web Site: www.kitchenkaboodle.com
Kitchen Kaboodle is onto something big. Bigger than bread slicers.
Bigger than wine aerators. Bigger than self-carbonating soda
machines. In March of last year, the Portland, Ore.-based
kitchenware, housewares and home furnishings retailer unleashed a
revolutionary retail strategy on a sour economy — and met with
sweet success.
The retailer took two bold steps. First, it lowered all of its
prices in all five of its stores. Second, to make the lower prices
possible, Kitchen Kaboodle cut costs by limiting its hours
Source: Gourmet Retailer
