Bosch Reigns Supreme at No. 1 Spot for Twelfth Time
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HUNTINGTON BEACH, CA, Oct 24, 2011 (MARKETWIRE via COMTEX) --
Bosch home appliances, a company consistently rated in the top 10
dishwasher ratings, can now tout that the Bosch 800 series dishwasher
has been rated No. 1 by a leading consumer publication.
Rated in the categories of washing, energy use, noise, ease of use
and cycle time, Bosch not only captured the number one spot, but
outshined all other dishwasher brands with a total of four Bosch
dishwashers receiving a place in a list of the top 11 dishwashers by
a leading consumer publication.
"Bosch dishwashers have always been leaders among consumer lists and
publications, but having four models represented out of the top 11
that span our complete product line, from our entry-level Ascenta to
our top-of-the-line 800 series, shows the range of quality of our
products," says Philipp Walter, senior vice president, dishwashers
for Bosch home appliances. "Receiving this number one ranking for the
twelfth time reflects our dedication to engineering quality and
efficient home appliances and we are honored to be recognized for our
efforts. And now, with our new 15% off Kitchen Promotion, consumers
have the opportunity to own a quality Bosch dishwasher at an
unbeatable price."
Source: MarketWatch (press release)
Why We Need Less Talking, More Actual Marketing
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Which should be a lesson to those who've gone all in on the Church of Conversation.
This is not a dig at Chipotle or its social-media strategy. It's just a statement of fact -- this pleasant social exchange between the food purveyor and myself had absolutely no effect on my purchasing decision. And yet this simple fact seems overlooked entirely too often. There's not a day goes by that marketers are told they need to listen and to talk, and to talk and to listen. They need to make nice with consumers. Chat 'em up. Be their friends.
No less than Will.i.am took to these pages to espouse something called "communiting," which is a made-up word that means marketing execs should be talking to consumers. You'll be surprised to note that Will.i.am did not communite with any of the folks who left comments on AdAge.com.
This isn't an argument that you should ignore your consumers. Social media, conversation, whatever you want to call it, can be great for customer-relationship management. TimeWarner Cable's New York City Twitter presence is amazing -- not just for a cable company, but for any business. USAA has an attentive person behind its dashboard.
Source: AdAge.com
Sshh. . . let's have a bit of non-belligerent and quiet“As more manufacturers focus on the noisiness of their products, consumers will yield to calculate it, and they won't buy something unless it has the Quiet Importance. At the trice, when you buy a kettle or a dishwasher in the shops, you have no notion and more »
