What to Look For when Choosing a Coffee Maker
01.01.70
Do you want a machine that makes strong black coffee, rich espressos, creamy lattes or frothy cappuccinos? Or perhaps one that makes all four?
Do you want a basic, easy to use machine or a feature loaded beauty?
What with an abundance of choice on the market these days, deciding which coffee maker to opt for has never been harder.
From cafetières and percolators to espressos and cappuccinos, you need to consider what type of coffee you like, as many machines are now designed specifically for certain types.
Not only that, but you also need to consider how much dosh you’re willing to cough up, how much you want to make at once, and how much effort you want to put in.
But buying a coffee maker does not have to be a hard and daunting task. Here is a quick guide to choosing your machine.
How much coffee will I brew at one time?
The amount you brew at one time is a major deciding factor when considering what coffee maker to get.
Source: PluggedIn
McDonald's makes an espresso push with McCafé
01.01.70
The rollout comes just two weeks after Tim Hortons announced it would follow suit with its own version of machine-brewed lattes, though those drinks are already pre-sweetened.
A series of ads introduces the new tag line, “Bring back the break,” and focuses on the beverages as an opportunity to relax.
In an era in which everyone is checking mobile devices in his and her down time, consumer research showed that a true time-out coffee break “has sort of disappeared from our culture,” said Joel Yashinsky, senior vice-president and chief marketing officer at McDonald’s Canada.
The commercials also take pains to authenticate the coffee as genuine espresso drinks using fresh, real milk products.
While a Starbucks lover might be skeptical about a latte from McDonald’s — $2.29 for a small size— a whole new audience that has only consumed drip coffee might be encouraged to try it if it is offered at McDonald’s, he said.
Another marketing point of difference from Tim Hortons is the strategy to focus on fresh ingredients — freshly ground espresso and real, fresh milk, said Ken Wong, a marketing professor at Queen’s University’s School of Business.
Source: Financial Post