Cupcakes for Charity
23.09.11
After opening the front door, it’s tough to avoid being lured inside by a savory aroma.
Encased in a delicate paper liner, a vanilla cupcake topped with cookie dough buttercream frosting, filled with a cookie dough center, and embellished with a small cookie and chocolate chips showcases the work of a baker.
It’s this attention to detail she loves so much. With a life-long passion for baking and a craving for desserts, junior Kendall Tamler knew that she had a sweet future ahead of her.
That is why she founded Fill in the Cake, a non-profit cupcake organization based out of her house.
“Cupcakes have always been one of my favorite desserts because I think of them as a blank canvas, and you can make any creation you want,” Tamler said. “So when I really started experimenting with flavors this summer, a bunch of my friends told me they would buy them if I sold them. So, I just sort of ran with it from there and attempted to start a business.”
Tamler made the decision to donate her profits to charity after hearing stories of young children dying from cancer and reflecting on her lifestyle.
Source: Seaholm Highlander
The soft approach
03.10.11
Imagine if, at the counter of your favourite coffee shop, the little sample plate of chopped-up cupcake was replaced with an image of a blueberry muffin in a digital photo frame. Or perhaps, instead of putting nips of wine into plastic cups at the bottle shop, the shop assistant instead showed you a jpeg of a bottle of Kiwi Sav Blanc.
It just wouldn’t work – some things will never go digital.
But a print job is not a muffin or vino. When it comes to a taste test, the humble proof is print’s version of the freebie on the sample counter. What is a proof if not our best attempts to exactly mimic the printed article, a taste test to get a customer across the line and lock in the sale? For the proof, the internet is a game changer.
Soft proofing is not a new concept, but the question remains: how do you set up a paper-free approval process when your end result is ink on paper? How do you emulate in cyberspace the quality of that Cromalin winding its way through street traffic to your customer, their agency and designers?
Source: ProPrint