Turkey 2.0: New Ways to Get Help With the Bird
01.01.70
Social Media Feast
And now, in addition to answering the phone, these turkey specialists are taking inquiries via social media and chat, as well. Some of them focus just on the phone, but many are also answering Facebook, Twitter and chat questions.
"They kind of multi-task," said Clingman. "There are a few women who do email and live chat, and there are other women who do Facebook and Twitter. They sit there with a laptop and a phone."
Clingman emphasizes that the new forms that turkey help is taking simply mirror the culture. Thanksgiving cooks, after all, are checking Twitter on their smartphones, posting pictures of their preparations on Facebook and using apps like TurkeyTimer to judge the right cooking time for their turkey. It's only natural, therefore, that Butterball home economists need to be wherever the cooks are.
"It's a sign of the times," explained Clingman. "People are there. A lot of time the cooks are the moms and grandmas, and they're getting into it too."
Source: E-Commerce Times