Rubbermaid Commercial Products' HYGEN Dance Troupe Mop-Up the Vegas Strip With ...
01.01.70
/PRNewswire/ --
Rubbermaid Commercial Products (RCP), the leader in solution-based commercial products, announced today the release of a shareable dance video that showcases the revolutionary
Rubbermaid HYGEN™ Clean Water System . Four Shenandoah University Dance Conservatory students formed the "Rubbermaid HYGEN Dance Troupe" and performed a creative interpretation of the use of RCP's new
filter mopping system. The dance was first performed live at the ISSA/Interclean® tradeshow in Las Vegas in October, where the troupe "mopped-up" the Las Vegas strip with this disruptive product demonstration. This exciting performance is now available online.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/rubbermaid-commercial-products-hygen-dance-troupe-mop-up-the-vegas-strip-with-disruptive-product-demonstration-135184588.html
The innovative twist on the new mopping system product demonstration began three months prior to ISSA, when RCP partnered with Shenandoah University Conservatory, which is based in Winchester, VA where RCP is headquartered. The concept envisioned that four high-caliber dance students choreograph a custom dance to a custom song called "the HYGEN Dance" (to the tune of the iconic Men without Hats 80's song, "Safety Dance"). This six-week class project culminated in dance performances three times daily at the tradeshow, and video development, as hundreds of attendees were drawn to the RCP booth to catch the action and see the 2011 ISSA Innovation award-winning product literally mop-up the dance floor.
Source: Sacramento Bee
Rubbermaid Home Products closing Greenville, Texas, molding plant
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SANDY SPRINGS, GA. (Dec. 6, 3:40 p.m. ET) -- Newell Rubbermaid Inc. plans to close its Greenville, Texas, plant next June, the firm announced Dec. 5.
“Following a careful and thorough review of our business, we have announced to our employees plans to reorganize our U.S. manufacturing facilities to more closely match capacity with consumer demand,” the company said in a news release.
Greenville has 490 full-time employees and is part of the Rubbermaid Home Products business unit. A spokesman said production will be relocated elsewhere in the United States but he could not specify where.
“This was a difficult decision to make, but is a necessary step to ensure we compete effectively in an uncertain economic environment while continuing to offer high-quality products made in the U.S.A.,” the consumer products giant explained.
Newell Rubbermaid will try to mitigate the impact on affected employees by providing transition services, working with government officials to access transition benefits, and by providing supplemental unemployment pay to make up the difference between unemployment insurance and current wages.
Source: Plastics News