Maytag Brand Introduces Top-Load Bravos XL™ Washer and Dryer and a Powerful ...
27.09.11
/PRNewswire/ --
The newest top-load laundry line from Maytag, the Bravos XL™ series, offers consumers an industry-best* Cold Wash cycle. The Cold Wash cycle provides the cleaning performance of a warm
water wash cycle with the energy savings of a cold water wash. This provides the best cleaning in the industry* with the help of the PowerWash™ system and will help get out those pesky back-to-school and outdoor fall stains.
(Logo: http://photos.prnewswire.com/prnh/20081218/MAYTAGLOGO )
The new Cold Wash cycle provides extra cleaning action, and an active soak phase powers out tough stains likely to be encountered this fall, such as grass and ground-in dirt. At 4.6 cu. ft. this is Maytag brand's largest high efficiency (HE) capacity top-load washer and the first product on the market with a cycle developed specifically for use with HE cold water detergent. This continues to highlight Maytag brand's long history of laundry innovation and cleaning heritage.
Source: PR Newswire (press release)
Detergent-makers trying to sell consumers on products that can be used on the ...
15.10.11
Newly formulated laundry detergents can wash most clothes perfectly well in cold water,
manufacturers say, but customers are stubbornly refusing to turn down the temperature.
Although the detergents have been available for several years, customers cling to Mom’s age-old
advice that hot water washes best, therefore squandering energy.
Even in Germany, where consumers tend to be more environmentally attuned than those in the
United States, manufacturers have discovered that cold-water washing is such a hard sell that they
have relegated claims about it — and its green benefits — to the fine print.
“For selling, it is much more effective to focus on stain removal and whiteness, performance and
price,” said Thomas Mueller-Kirschbaum, a senior vice president for research and development at
Henkel, the German company that markets cold-water formulas under the Persil and Purex brands.
“In market research, when you ask consumers, they currently don’t see the immediate benefit of
saving energy.”
Source: Columbus Dispatch