LG Electronics Opens First U.S. Home Appliance R&D Center for Innovative ...
28.09.11
, President and CEO of the LG Home Appliance Company. "The Center is a platform for LG to help assure that LG appliances meet or exceed industry standards, explore new technologies and, most importantly, drive innovation for next-generation products."
The 30,770-square-foot R&D Center has the capability of testing hundreds of appliances annually and is the last stop before LG products begin production. The 15,350 square-foot first floor is dedicated to major appliance testing including refrigerators, washing machines, clothes dryers, ovens, ranges, cooktops, microwave ovens, dishwashers and vacuum cleaners. It houses state-of-the-art testing equipment such as a climate-controlled chamber specifically designed to test refrigerator-freezers, consistent with test procedures prescribed by the U.S. Department of Energy.
A Consumer Insights Lab features top-notch residential kitchen, laundry room and living room spaces, designed to provide consumers with hands on experiences using LG appliances. A field focus group discussion area allows consumers to share their reactions to the appliances, ensuring LG produces the highest quality products that meet the needs of its U.S. customers.
Source: PR Newswire (press release)
Weak rupee to make electronics goods costlier
05.10.11
"Rupee depreciation is too steep to be absorbed fully. So, a part of increased cost burden is being passed on to consumers," YV Verma, chief operating officer at LG Electronics India , said. The Korean durable duo LG and Samsung have increased prices of home appliances such as refrigerators, washing machines and microwave ovens by up to 3%. Last week, LG and Samsung raised prices of its laptops, netbooks and monitors by up to 6% while keeping prices of flat panel televisions, mobile phones and air conditioners unchanged.
Rupee has fallen to almost 50 against a dollar from the level of around 44 in July, as demand for dollars by foreign institutional investors and oil companies has been increasing for trade purpose over the past few weeks. Besides, economic crisis in Europe and deteriorating growth outlook for emerging economies, led by global economies is partly responsible for the rupee devaluation.
Companies see price increase as a dampener to sales this festive season. Already, they were apprehensive of low sales growth due to signs of a slowdown in the build-up to the season. "Water level has gone up same for everyone and is going to be a bit of a dampener.
Source: Economic Times
HAVING already made a household name for itself, LG Electronics recently rolled out a discredit new range of innovative home base appliances. The new ready-up of side-by-side refrigerators is crowded with a multitude of hi-tech features. Novel and elegantly designed,
