LG Electronics Debuts New Line of Microwave Ovens
01.01.70
/PRNewswire/ -- Continuing to deliver innovations in its home appliance product line-up, LG Electronics USA today announced an expanded family of microwave ovens offering enhanced performance features and premium designs.
Designed with the home chef in mind, new features include convection and sensor cooking technologies, a unique over-the-range venting system and even a special pizza-baking drawer. Over-the-range and countertop microwaves in a variety of finishes are all available in time for the busy holiday entertaining season.
"Our microwaves offer consumers superior performance and time-saving features that make cooking more convenient and enjoyable," said Ellis Mass, Director of Brand Communications, Home Appliances, LG Electronics USA. "By expanding our line-up with greater functionality and new design palettes, consumers can enjoy a variety of appliances that are sure to complement any kitchen decor."
The expanded line includes a total of approximately 30 models, including these six new units:
Source: Sacramento Bee
Westinghouse launches home appliances in Indian market
01.01.70
Diversified US engineering, power and consumer durables group Westinghouse Electric Corporation today announced its entry into the Indian home appliances market with the launch of kitchen appliances, including mixer, electric pressure fryer, grill and microwave oven.
Westinghouse will manage its India operations through its global licensees, Hong Kong-based W-Lifestyle Ltd and Dubai-based Mapana Middle East FZCo. The company, however, will invest around Rs70 crore on marketing and product development in India in the next three years.
The company, which is targeting emerging economies to boost sales, said it expects Rs200 crore sales in India in the next three years. The company plans to introduce its air-conditioner brands in India in the near future.
''Our goal is to achieve sales of Rs200 crore by 2014. We are launching our products in a phased manner starting with North India. By 2013, we expect to go pan-India,'' Westinghouse Appliances' sales and marketing head R Venkat said at the launch of the products.
Source: domain-B